Verizon's New 'Brandware' Is Terrible for Consumers, but Even Worse for the Android Platform

Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen. Imagine purchasing a brand new $700 smartphone, eagerly unboxing it, then being greeted by apps that only exist to serve as advertisements—things like Coca-Cola Freestyle and Pepsi Pass. No brand participants have been announced yet, but... more

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